Our Approach to Personal Data

This Privacy Policy explains how Aethelmisdress collects, uses, stores, shares, and protects personal data when customers browse our website, place cash on delivery orders, receive deliveries, request returns, or contact us. Aethelmisdress operates within Hong Kong and handles personal data in accordance with applicable Hong Kong law.

Data We May Collect

  • Identity and contact information, including name, telephone number, email address, and Hong Kong delivery address;
  • Order information, including selected products, sizes, quantities, prices, order status, and cash on delivery records;
  • Delivery and return information, including collection addresses, correspondence, photographs, and inspection outcomes;
  • Refund information, including bank account details required to complete an eligible bank transfer;
  • Customer service communications, inquiries, complaints, and submitted feedback; and
  • Basic website and device information made available through ordinary website operations, such as browser type, access time, and internet protocol address.

Why We Use Personal Data

Aethelmisdress uses personal data to process orders, arrange delivery, collect cash, communicate updates, handle returns, assess items, issue exchanges, process refunds, answer inquiries, prevent misuse, maintain records, and meet legal obligations.

Where information is required to fulfill an order, failure to provide it may prevent Aethelmisdress from accepting, delivering, or resolving that order. Order and policy communications are service messages rather than promotional advertising.

When Information May Be Shared

Aethelmisdress may provide limited personal data to delivery providers, return collection providers, banks, technology or hosting providers, professional advisers, and other contractors that support the stated purposes. Each recipient should receive only the information reasonably required for its role.

Information may also be disclosed where required by law, court order, regulatory request, or for establishing, exercising, or defending legal rights. Aethelmisdress does not sell or rent customer personal data.

Security and Storage

Aethelmisdress applies reasonably practicable administrative, organizational, and procedural safeguards designed to protect personal data against unsolicited or accidental access, processing, alteration, loss, erasure, or use. Access is limited to persons who need the information for legitimate duties.

Retention and Accuracy

Personal data is retained only for as long as reasonably necessary to fulfill the purpose for which it was collected, administer orders and returns, resolve disputes, maintain required records, and comply with legal obligations. When information is no longer required, Aethelmisdress will take practicable steps to delete it or make it anonymous.

Aethelmisdress takes practicable steps to keep personal data accurate for its intended use. Customers should promptly notify atelier@aethelmisdress.com if their contact, delivery, or refund information is incorrect or has changed.

Access and Correction Rights

Under the Personal Data (Privacy) Ordinance (Cap. 486), individuals may request confirmation of whether Aethelmisdress holds their personal data, request access to that data, and ask for inaccurate information to be corrected, subject to legal exceptions.

Requests should be sent to atelier@aethelmisdress.com with sufficient information to identify the requester and relevant records. Aethelmisdress may request reasonable identity evidence before releasing or correcting information. Requests will be addressed within the period required by law. Any permitted fee will not be excessive.

Direct Marketing Choices

Aethelmisdress will follow the direct marketing requirements of the Personal Data (Privacy) Ordinance before using personal data for direct marketing. Where consent is required, marketing will be sent only after the necessary notification and consent. Customers may withdraw consent or request that marketing halt without charge by emailing atelier@aethelmisdress.com. Essential order messages may continue.

Applicable Hong Kong Laws

This policy is governed primarily by the Personal Data (Privacy) Ordinance (Cap. 486), including its six Data Protection Principles covering collection, accuracy and retention, use, security, transparency, and access and correction. Electronic records and communications are handled consistently with the Electronic Transactions Ordinance (Cap. 553).

Where privacy practices relate to customer transactions, Aethelmisdress also observes applicable requirements of the Trade Descriptions Ordinance (Cap. 362), Sale of Goods Ordinance (Cap. 26), Control of Exemption Clauses Ordinance (Cap. 71), and Unconscionable Contracts Ordinance (Cap. 458). Nothing in this policy removes rights that cannot lawfully be excluded.

For privacy questions, access or correction requests, consent withdrawals, or complaints, email atelier@aethelmisdress.com. This policy and related disputes are governed by Hong Kong law and subject to the jurisdiction of the Hong Kong courts.

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